2012年8月30日星期四

Double Fine Unveils 'Middle Manager of Justice'

A simulation game called Middle Manager of Justice will be the next game to come out of Double Fine, a celebrated independent studio based in San Francisco. We've been spending some time with the game before today's announcement and are more than pleased with what Double Fine has been up to since the release of Iron Brigade and its successful attempt at crowd-funding a brand new adventure game, simply dubbed "Double Fine Adventure" -- for the moment.

In Middle Manager of Justice, you'll be tasked with running the front desk of a regional branch of Justice Corporation. You'll hire, train, and outfit heroes, as well as create new facilities to house and motivate your heroes. It's a lot of work.

Functionally, Middle Manager plays like a simulation game. Presented in a top-down view, you'll be spending most of your time inside the regional branch, setting up missions or desk work for your heroes. When a hero finishes a job, he'll earn cash, which you'll, in turn, use to buy or upgrade existing facilities or spend on training or combat equipment like, say, defensive gear or ice cream.

There's a lot of sub-systems bolstering the core training and upgrading components, most of which are timer-based. When a hero levels up, he earns three training points. You can train for strength, overall health, and intelligence.

The former two can be trained in a gym, which you'll have access to right out of the gate, while the latter is given by the you, the middle manager. Strength and health bolster combat. Intelligence, on the other hand, gives you the ability to research new gear and access new, and effective, special abilities that can turn the tide of battle pretty quickly.

It's important to note that the timers on training become increasingly longer as heroes level up. You can speed up this process by spending the game's secondary currency, which can be acquired with real-world money or by taking special one-off missions. This second currency, dubbed "Superium," is also required for the purchasing of new heroes.

Don't freak out: the IAP balance is weighed heavily in the player's favor. As you fight random bad dudes, you'll eventually bring on a boss fight. These bosses dish out a ton of Superium for your hero-hiring and training needs.

Project lead Kee Chi tells us that nailing this balance has been a big deal. "It’s been really important to me throughout this project that we allow all players to play the game as much as they want."

"The core experience of the game should be fun for the non paying player as well as the paying player. The game needs to be fun for everyone," he exclaims.

"You can always earn coins and Superium through many avenues in the game, but if you do choose to pay for IAP, you can power up your heroes quicker, get new super heroes earlier and experience the content at a faster pace."

Timers and other set-and-forget mechanics work well on iPad and iPhone, allowing you to pick up games in bursts while on the subway, during a break, or on the toilet. As you'd suspect, Middle Manager's timers keep moving while the app is closed, but they also move faster if the game is open.

This is because the game wants you to be an active participant, to keep making choices as you would in a, you know, regular game. The combat also requires you. You'll need to be around to activate special powers or use items when appropriate.

Another observation: unlike other free-to-play titles, Middle Manager is built in a way that allows you to spend in-game money without feeling bad about it. If you buy gear or a healing item, you won't be setting yourself back on a facility upgrade. You can keep pursuing these macro goals while still accomplishing micro goals. These goals have meaning, too. Dropping dough on a gym upgrade, for example, gives you faster equipment so you can get to missions more efficiently.

"I wanted to make sure that the player interaction and the macro choices that the player makes matter in the game. From choosing which kind of hero to recruit next, which rooms to build first, to deciding which of your super hero abilities to bring into battle," Chi tells us.

2012年8月28日星期二

The Aggregation Of Seven Making A Bold That ‘Shouldn’t Be Possible’

“We accept to go to the moon,” Hugh Jeremy says. “Not because it’s simple but because it’s hard.” This oft-quoted John F. Kennedy band may absolute able-bodied be the mantra for the accomplished aggregation at Unknown Worlds, the tiny flat abaft the not-so-tiny bold Natural Selection 2. They accept alone seven full-time staff. And they’re accomplishing what Jeremy, the team’s communications arch and self-proclaimed jack-of-all-trades, says “shouldn’t be possible”.

“We’ve taken on a massive challenge,” Jeremy told me on the buzz endure week, aural added aflame than nervous. “We’ve apathetic off added than we can chew.”

Unknown Worlds co-founders Charlie Cleveland and Max McGuire accept invested a abundant accord of time and money into this project. Over the accomplished six years, they’ve committed weekends, nights and aboriginal mornings to development. They don’t yield holidays. “They’ve been through a hell of a lot,” Jeremy said.

It’s not just them: the aggregate of Natural Selection 2‘s development, which began all the way aback in 2006, was handled by four people, including Cleveland and McGuire. They gradually acquired into a aggregation of seven full-time employees, a scattering of part-timers, and what Jeremy calls an “army of volunteers” who play the beta, accord feedback, and even affairs their own mods and accoutrement for the community.

This is hardly abnormal for an indie game: analytical hits like Braid and Minecraft were created by even abate teams. What is abnormal is that Natural Selection 2 looks like a triple-A, big-budget, $US50 actor title. It runs on an aboriginal engine that the aggregation developed just for this game. It’s ambitious, competitive, and difficult to market: as Jeremy credibility out, it’s a simple game, but a “very harder concept” to sell.

On October 31, 2002, a programmer alleged Charlie Cleveland appear a Half-Life mod alleged Natural Selection. Sort of a cantankerous amid a real-time action bold and a first-person shooter, Natural Selection starred two absurd opposing contest — the abyssal Frontiersmen and the conflicting Kharaa — as they fought a alternation of amaranthine battles. Each chase had its own set of units, resources, and appropriate abilities. You could play them in absolutely altered ways.

What fabricated Natural Selection bend out a allotment of the hordes of added ballista mods that sprung from Half-Life‘s engine was its focus on cooperation: one amateur on the abyssal team, for example, could play as the Commander, searching at the battlefield from a top-down bend (as against to a first-person, in-the-trenches angle) and barking out orders to added players, who may or may not listen. Imagine arena a bold like StarCraft, for example, except if you accord your assemblage an order, he or she ability just avoid you and do something abroad entirely. The units are humans. And players admired it.

At atomic 300,000 bodies downloaded Natural Selection. That’s a “conservative estimate,” Jeremy says: those numbers are alone based on the bodies who downloaded the mod off Natural Selection‘s official website. It was accessible in abounding added places. So the absolute amount was acceptable higher. Cleveland’s harder plan was justified.

“[Cleveland] sat in his accommodation for the bigger allotment of two years with no absolute income, no amusing life, no nothing,” Jeremy said, “and just coded and created the aboriginal NS way aback in the day.”

But it’s harder to accomplish money off a mod: afterwards all, it’s absorbed to anyone else’s game. There are acknowledged complications that can anticipate you from affairs it as a stand-alone product, no amount how accepted or altered it ability feel.

“[He was thinking] ‘Hey, how can I allotment this with added people?’” Jeremy said. “As a mod you are almost bound in what you can do. You accept to be accepting assets from about abroad back you can’t advertise the game, and it’s important to accept an assets as a bold designer.”

So Cleveland brought two accompany on board: Max McGuire, a programmer who is now the abstruse administrator on Natural Selection 2, and Cory Strader, art administrator for both games. “The three of those blokes are the absolute amount of the team,” Jeremy said.

The blokes put in some berry money, pitched their abstraction to investors, and eventually mustered up the allotment to alpha their own company, Unknown Worlds. Several years later, in 2009, they opened up the beta and started absolution barter pre-order Natural Selection 2. For $US35, you could get your easily on the beta, a chargeless archetype of the abounding bold if it was released, and complete admission to the game’s centralized development kit, including action tools, a debugger, and annihilation abroad that adroit modders ability charge to affairs and architecture air-conditioned things.

2012年8月27日星期一

College community to benefit

Nursing students at Okanagan College will be among those learning more about the cultural significance of the pow wow as the College prepares to host the Fourth Annual Youth Exhibition Pow Wow Sept. 20 in Kelowna.

“The students are so excited to be attending, they’re beyond excited,” said Practical Nursing Instructor Dana Susheski. “Aboriginal cultural understanding has become an increasingly significant part of the province’s mandated curriculum, so opportunities like this are really valuable.”

Anthropology Professor Beryl Amaron is holding two pow wow seminars, one in Penticton on Sept. 19 with Elder Arnie Baptiste, and one in Kelowna Sept. 18 with Elder Richard Jackson Jr.

Jackson, a member of the Lower Nicola Band who has also been acting as Master of Ceremonies for the Youth Exhibition Pow Wow since its inception, said while many people have seen pow wows, few non-Aboriginal people understand their meaning.

“The word pow wow means ‘Gathering of Nations’ and represents unity,” Jackson Jr. said.

Once the singing starts, every nation gathers around their drum to sing the same song at once, each in their own language. The result reflects the unity of all things – from the physical world to the spiritual world.

“The drum groups perform songs that reflect who they are,” he said. “It’s very empowering. Unity is what it’s all about.”

This year’s Youth Exhibition Pow Wow will also feature a brand new drum handcrafted by local artist Kathleen Bray. The drum is made from cedar, moose hide, and antler horn. Bray designed the drum and has given it to the College’s Aboriginal Club.

“The drum shows respect for our four-legged animals, who gave their life to make the drum. The frame and the drumstick represent our plants and trees, and the feather represents the winged ones,” said Bray.

“When we put it in the hands of the two-legged, the music represents all the relations of the earth, hence we call the drum the heartbeat of Mother Earth.”

James Coble, Aboriginal Access and Services Coordinator, said each year the College deepens its understanding and its relationship with local Aboriginal people, which in turn benefits students of all races and cultural backgrounds.

“The students themselves really appreciate more public events like this because it helps them to feel more comfortable on campus,” Coble said.

“It’s also a real opportunity for some cross-cultural learning for everyone. People may not understand that pow wows are not just for fun. There is a deeper meaning.”

The Fourth Annual Youth Exhibition Pow Wow takes place in the courtyard of the College’s Kelowna campus Sept. 20 and features Jackson along with Iron Mountain and Little Hawk drumming, and Noel Ferguson as Whip Man.

Students from schools throughout the Okanagan Nation will be taking part in the dance performances.

2012年8月23日星期四

Ups and downs of benumbed balustrade in a wheelchair

The adventure began well, the Jubilee Band from Stratford via Canary Wharf to Westminster benefiting a lot of from the millions invested to accomplish 66 of 270 Tube stations accessible.

Sadly, the acquaintance on my acknowledgment to Hammersmith fabricated my claret boil.

There accept commonly been two types of admission attainable for wheelchair users on the London Transport. Stations such as Waterloo or the Jubilee band action admission from both the base to the belvedere and the belvedere to the train. Others alone accommodate one of these.

This agency you can get off the alternation but abide clumsy to avenue the station. In added cases the base may accept a lift, yet no admission to advice the alone off the train.

My adventure should accept been easy, because Hammersmith is listed as one of just 16 stations provided with ramps in alertness for the Games. I even rang the TfL helpline afore my adventure to affirm the facilities.

Problems began from the moment I alighted at Westminster. No agents were present to abetment me at the belvedere abutting to Hammersmith.

I accomplished chump casework via advice button and they agreed to forward staff. Already they arrived, the cracks began to appear: "I'm apologetic sir, there are not abundant agents at Hammersmith to advice you already you arrive.

"They haven't been trained. You charge two associates of agents to use the ramp. We can forward you to Earl's Court or pay for a auto to get you to Hammersmith."

I agreed to go to Earl's Court and again bolt a bus.

Others yield affairs into their own hands. The GB Sitting Volleyball captain Claire Harvey said: "Sometimes I've had to get out of my armchair and drag bench if there's been no alternative. I am advantageous I am able and blessed to do this, others may not."

It gets worse. Although the admission and commuter abetment formed at Earl's Court, I was told the ramps were alone a acting measure, alone accurate for the continuance of the Games.

After September 9, agents will be banned from application the ramps until an allowance arrangement is renegotiated.

Scenarios such as this cheapen the amazing accomplishment TfL is putting in to convalescent services.

Measures, including affairs to bear footfall chargeless admission at the busiest altering stations, such as Paddington and Tottenham Court Road by 2018, are a move in the appropriate direction.

But my acquaintance demography the bus from Earl's Court to Hammersmith was infuriating. The disciplinarian initially banned me admission because there was a buggy on board. I pleaded with him, not alone because I could fit on lath but because it was cloudburst with rain.

I was accustomed on afterwards cartage protested. It should not accept appear to this. The Big Red Book accustomed to all drivers states wheelchair users should be accustomed antecedence by allurement the commuter to bend up a buggy.

Campaign accumulation Transport For All is angry these problems through its manifesto, which includes a charge to ensuring "penalties are implemented for bus companies that consistently abort to accommodated minimum standards in affiliation to admission for wheelchairs, torn ramps, affairs into the barrier and giving cartage abundant time to sit down."

Director of achievement for London Buses Clare Kavanagh said: "While we already accept a actual attainable bus account we wish to abide to advance - alive calm with disabled and earlier cartage to added advance journeys.

"We are accomplishing a ambit of things - authoritative it easier for bus drivers to recognise which advancement scooters are safe to use on buses, and giving clearer advice to bus drivers to acquaint cartage with buggies that they should bend down the buggy to accomplish allowance for a wheelchair user.

"We abide to accept to disabled and earlier cartage and will accomplish added improvements in the advancing months."

However, my adventure continued. I accustomed in Hammersmith abject but hopeful for some answers about the allowance affair and staffing problems.

The base administrator would alone say: "I apperceive nothing, there is no money, ring the helpline."

2012年8月20日星期一

Around the world in 218 days

When I go on a vacation, it is usually for one or two weeks and takes me to a great resort or on a cruise to a small corner of the world. When St. George residents Robert and Joanna Taylor went on vacation, they saw the world — literally. Picture making your home on a luxurious cruise ship for seven straight months as you circle the Earth — now that is a vacation.

In celebration of their 50th wedding anniversary, the Taylors wanted to do something big. Because they love cruising and they were “getting old,” they decided to do “one last big one.” They met with their travel agent Kim Rubel and planned out every detail. They chose a ship with Holland America Lines that was not too big and not too small. They sailed on the Amsterda, which holds just less than 1,400 people. The vessel’s small size allowed them to get to know the ship well, and after a short time the ship felt like home.

The Taylors started cruising in 1980 and thought their first ship was “wonderful, but the ships now are incredible.” Now, they look back at that first old, tiny ship they set sail on in 1980 and are pleased with how cruising has progressed. Joanna enjoys everything that goes on in the ship and can often be found relaxing while reading an interesting book from the ship’s well-stocked library. Robert likes the food and exploring the exotic ports.

“There was a great variety of food on the ship, which never got boring,” he said. They had the same wonderful waiter for the entire trip and when they were in Indonesia, he was able to bring his family on board for a visit and the Taylors enjoyed meeting them. The service on board was incredible. “They worked so hard to take good care of us,” Joanna Taylor said.

Onboard, they had the opportunity to make friends from all over the world. They even ran into some people they had previously cruised with.

“People with seemingly nothing in common somehow connect on ships and become friends,” the Taylors said.

The stage entertainment on the ship was good, but what they really enjoyed was when Holland America brought on entertainment from the regions they were sailing to, including Australia, China and Indonesia. “Their costumes were beautiful and their performances were spectacular,” they said.

An employee of the Days Inn on Industrial Highway, who Lower Pottsgrove police said last week was being investigated for an alleged theft at the hotel while he was off duty, has “confessed” to taking money rom a cash drawer there, department criminal investigator and Ofc. Christopher DiPiano reported.

Jason Norwood, 33, whose address was listed only as Pottstown, was said by DiPiano to have fled the area, but was taken into custody by the Pottstown Police Department several hours later on unrelated charges. It was during a later interview that Norwood discussed his role, according to the police report, and was charged with theft.

He was arraigned Aug. 11 by District Justice Edward Kropp Sr. and remanded to the Montgomery County Correctional Facility in Eagleville; a preliminary hearing was to be set for later this month.

2012年8月16日星期四

Ecuador grants cover to WikiLeaks architect Julian Assange

The accommodation by the Latin American nation to analyze the WikiLeaks architect as a political refugee is a allegorical addition for the active ex-hacker. But acknowledged experts say that does little to advice him abstain displacement to Sweden on animal advance allegations.

Instead, with British admiral asserting they won't admission Assange safe admission out of the country, the case has done abundant to annoyance the two nations into an all-embracing faceoff.

"We're at something of an impasse," advocate Rebecca Niblock said. "It's not a catechism of law anymore. It's a catechism of backroom and diplomacy."

The silver-haired Australian attempt to all-embracing bulge in 2010 afterwards he began publishing a huge accession of American adept and aggressive secrets — including a division actor U.S. Admiral cables that afford a acrid ablaze on the backroom affairs of U.S. diplomats. Amid the ferment, two Swedish women accused him of animal assault; Assange has been angry displacement to Sweden anytime since.

The bizarre adventure took its latest aberration on Thursday, if Ecuadorean Adopted Abbot Ricardo Patino appear that he had accepted political cover to Assange, who has been holed up central the small, littoral nation's admiral back June 19. He said Ecuador was demography activity because Assange faces a austere blackmail of biased case at the easily of U.S. officials.

That was a nod to the fears bidding by Assange and others that the Swedish sex case is alone the aperture artifice in a Washington-orchestrated artifice to accomplish him angle balloon in the United States — something acknowledged by both Swedish authorities and the women involved.

Patino said he approved to defended guarantees from the Americans, the British and the Swedes that Assange would not be extradited to the United States, but was rebuffed by all three. If Assange were extradited to the U.S. "he would not accept a fair trial, could be advised by appropriate or aggressive courts, and it's not doubtful that atrocious and aspersing analysis could be applied, that he could be accursed to activity in prison, or the afterlife penalty," Patino said.

Ecuador's accommodation was acquiescently accustomed by the 41-year-old Assange, who watched as it was appear in a reside televised account appointment from Quito. In a account he accepted Ecuador's "courage."

Pro-Assange demonstrators aggregate alfresco the Edwardian-era admiral building, and bankrupt into acclaim if the account filtered out assimilate the street.

"It accept to accept been a boxy accommodation for Ecuador because they had pressure," said Alejandra Cazas, an 18-year-old British-Bolivian citizen. "Now they accept to watch out that he arrives to Ecuador safely."

But British Adopted Secretary William Hague said Britain will not acquiesce Assange safe admission to Latin America. "There is no acknowledged base for us to do so," he said.

He said Assange was capital in Sweden to acknowledgment allegations of "serious animal offences" and that the displacement had annihilation to do with the plan of WikiLeaks or with the United States.

Supporters who accept visited Assange say he is active central a tiny appointment at Ecuador's embassy, a baby accommodation of 5 or six apartment central a beyond architecture which aswell houses Colombia's embassy.

Assange has a bed, admission to a buzz and a affiliation to the Internet. "It's not absolutely the Hilton," said Gavin MacFadyen, a adherent who has met with Assange at the embassy.

The adept repercussions connected Thursday with an absurd battle amid Sweden and Ecuador.

In a mark of its acrimony over the cover ruling, the Swedish Adopted Admiral said it had summoned Ecuador's agent to accuse about the decision. The country's adopted minister, Carl Bildt, said in a bulletin acquaint on Twitter that "our close acknowledged and built-in arrangement guarantees the rights of anniversary and every one. We durably adios any accusations to the contrary."

Ecuador's President Rafael Correa did not assume to be in any affection for accommodation either, announcement a cheep that read: "No one is traveling to affright us."

The affair already seems to accept frayed adept ties amid the U.K. and Ecuador. Britain's antecedent agent to Ecuador, Linda Cross, ancient beforehand this year and had been due to be replaced this ages by Patrick Mullee. But his accession has been delayed.

Ties could affray added if Britain decides to accomplish a abstruse 1987 law that gives the U.K. the appropriate to access the admiral to arrest Assange — but a lot of acknowledged experts alleged such a development absurd and potentially dangerous.

If Britain agitated out such a move "it would abuse their admiral bounds about the world," as it could leave them accessible to reprisals, said Niblock, who practices at London law close Kingsley Napley.

Many Britons accept memories of the affecting arena in 1980, if British appropriate armament soldiers access into the Iranian Admiral — at Iran's appeal — to chargeless hostages captured by gunmen who had torn into the architecture six canicule earlier.

Hague insisted Britain had no plan to force access into Ecuador's mission. "There is no blackmail actuality to storm an embassy," he told reporters.

Meanwhile, acknowledged experts and adept historians were abuzz with assorted absurd scenarios for Assange's escape from Britain — conceivably hidden in a adept car or banned in an colossal adept bag.

Some accept speculated Britain could abjure the adept cachet of Ecuador's admiral — a move which would finer bisect affable links amid the two nations, but acquiesce badge to airing central and arrest Assange.

Britain's adopted admiral said diplomats would abide discussions with Ecuador aimed at absolute the case, but Hague warned that he accepted the adept stalemate to continue.

"This could go on for absolutely a ample time as things stand," he told reporters. "There is no time absolute for absolute this."

2012年8月14日星期二

Chinese groups about-face to law in disputes

These are active canicule for board in China. With companies traveling apprehension and investments declining added humans are axis to the courts to boldness banking disputes.

A big acceleration in bartering action adeptness assume altogether accustomed in an abridgement that is experiencing a downturn, but in China it reflects a abstruse shift: the aphorism of law has fabricated abysmal appropriate in administering business transactions, from accepted deals to circuitous costs arrangements.

Last week’s annihilation balloon of Gu Kailai, wife of ashamed baby-kisser Bo Xilai, accent the flaws of the Chinese bent amends system, with Ms Gu denied her best of advocate and the case captivated up in beneath than eight hours. But on the bartering front, courts are accumulation account as added powerful, adult and candid institutions.

Luka Lu, managing accomplice of Capital Associates, a Beijing law firm, said: “People are added acquainted of their acknowledged rights, so if it comes to disputes, they alpha to use acknowledged remedies rather than added approaches. That’s a acceptable development. Before, if there was a dispute, they sometimes just got into a concrete fight.”

Fosun Group, China’s bigger clandestine amassed by revenue, afresh filed a accusation in a altercation with Soho China, a arresting acreage developer, over its accretion of prime acreage in Shanghai, while two of China’s bigger banks, Everbright and Minsheng, this ages sued a alternation of baby animate companies for allegedly declining to accord loans.

The access in caseloads has been striking. Chinese courts handled about 376,000 banking cases in the aboriginal bisected of this year, up 25 per cent from the aforementioned aeon endure year, according to the government. There has aswell been a bang in arbitration, with about Rmb113bn in settlements endure year, up 22 per cent from a year earlier.

Courts and arbitrators are arena an abnormally arresting role in the wealthier littoral regions that accept been hit hardest by the bread-and-butter slowdown.

Jiang Dingku, arch accomplice at Zhejiang Great Strategy Law Firm, is based in Wenzhou, an eastern city-limits area bags of bootless lending deals accept concluded up as attorneys battles. To accord with the influx, the city-limits set up a appropriate banking acknowledgment court.

“A adjudicator in that cloister can apprehend added than 60 cases in a month, while 60 cases in a year is already advised challenging,” Mr Jiang said. “These are multimillion renminbi cases involving dozens of enterprises, shareholders and even their relatives. They are by no agency baby cases.”

Wenzhou is an acute archetype because of the severity of its banking crisis. Elsewhere in China, board may be somewhat overworked, but they are aswell bigger able to accomplish their duties, according to He Xin, a law assistant at City-limits University of Hong Kong.

“They’re basically able of administration this [caseload] because of added training. If you wish to get into cloister as a judge, you charge to canyon the civic administrative exam, which is actual difficult,” he said.

This is an advance on the Supreme People’s Court, China’s accomplished court, whose president, Wang Shengjun, has no academic acknowledged training.

“Chinese courts are not as bad as humans usually imagine, abnormally in the acreage of accepted bartering disputes,” Mr He said.

It is no blow that Chinese courts accept acquired in this direction. Over the accomplished three decades the government has put the pieces in place, aperture law schools and drafting a ample physique of laws and statutes, generally with all-embracing advisers.

Another important development has been the conception of specialised bread-and-butter and banking courts. “This allows for board aural the courts to advance adeptness and acquaintance with a assertive affectionate of dispute, whether lending, arrangement or securities,” said Shahla Ali, a law assistant at the University of Hong Kong.

Chinese courts accept in the accomplished suffered from limitations on their adeptness to accomplish decisions, but contempo changes accept accustomed them greater adeptness to benumb assets, which is acute in administration business cases.

Ms Lu of Capital Associates said she had afresh formed on a case in which a Chinese aggregation reneged on an acceding to pay a contractor. The adjudicator issued an admonition to anticipate the company’s acknowledged adumbrative from flying.

2012年8月13日星期一

It's Only Common Sense

Whatever your business, you must have a story. You must be able to convince customers they want to do business with you. Let me say that again: You must convince customers they want to do business with you. That statement is much different than saying you must convince customers to buy your products or services.

Did you catch the difference? What key word is missing in the second statement? Give up? It’s the word “want." Want is the difference between marketing and selling. It’s the difference between just strong-arming customers into buying your products to convincing them--showing them your product is so well suited to solving their problem they cannot do without it. To do that you have to fully understand your audience, your customer base; you must know their needs, you must know what challenges they face and what exactly it takes for them to be successful. Then you can develop your story based on those needs demonstrating to them how your products actually represent a key to their success.

The best way to do this is to develop and communicate the right story to the right audience. Storytelling has developed into one of the most critical skills a company can use in their marketing effort. In fact, the first step in developing a marketing and branding plan is to define the company’s story. This is important because this story will serve as the very backbone of all other ingredients that make up the marketing mosaic of that company. Developing a company's story is the best way to get to know them, to understand where they came from, how the company was started, and how it got to where it is today. It’s also important to discover what values the company has developed along the way. It’s the best way to understand how they do business, what is important to them, if they are internally or externally focused, or if they really put the customer first.

Notice that I use the word develop as in develop their story rather than create their story because that is just what we’re doing together. A story is not created...it’s not fiction. A story is based on what already exists; by taking the concrete facts about the company and weaving them into their story.

A company should know its customers. Who are its best customers and why? Usually a company's best customers are also its largest. Not surprising since a company performs at its highest level with its biggest customers. These top customers probably became top customers because they got exactly the products and services they needed from the company. In short, it’s not an accident that a company's largest customer is also its happiest customer.

Once a company establishes its best accounts it can find similarities in those accounts. Analysis usually shows that a company's top accounts make up a particular market segment. Medical electronics OEMs, for example, may like and appreciate the work the company does for them. Or it could be aerospace companies, CEMs, or a host of others--whichever it is, a company often finds that it is particularly adept at serving a certain segment of the industry. When a company makes this discovery the complete story comes together--the story can be refined to show how the company is an expert at serving that segment of the industry.

2012年8月5日星期日

Japan nuclear bulb workers face stigma

A growing amount of Japanese workers who are risking their bloom to shut down the bedridden Fukushima Dai-ichi nuclear ability bulb are adversity from depression, all-overs about the approaching and a accident of motivation, say two doctors who appointment them regularly.

But their cerebral problems are apprenticed beneath by fears about developing blight from radiation acknowledgment and added by something actual and personal: Bigotry from the actual association they approved to protect, says Jun Shigemura, who active a advance aggregation of about ten psychiatrists and psychologists from the National Defense Medical College who accommodated with Tokyo Electric Ability Co. nuclear bulb employees.

They acquaint therapists they accept been harangued by association displaced in Japan's nuclear adversity and threatened with signs on their doors cogent them to leave. Some of their accouchement accept been taunted at school, and -to-be landlords accept angry them away.

"They accept become targets of people's anger," Shigemura told The Associated Press.

TEPCO workers — in their readily identifiable dejected uniforms — were already advised to be a part of the aristocratic in this rural breadth 230 kilometers (140 kilometers) arctic of Tokyo. But afterwards the March 11, 2011, convulsion and tsunami set off meltdowns at the Fukushima plant, association came to appearance them as "perpetrators," Shigemura said.

Many TEPCO families in the breadth now adumbrate their hotlink to the aggregation for abhorrence of criticism, bounded doctors and psychiatrists say.

Shigemura likens the workers' acquaintance to that of U.S. Vietnam veterans abiding home to abhorrence in the 1960s and aboriginal '70s.

"They both formed for (the acceptable of) their countries, but they got a backlash," he said.

About a dozen nuclear workers approached by the AP beneath to be interviewed for this report. Except in attenuate cases, TEPCO has afresh beneath requests to account workers, and the workers themselves accept alone about all media attention, so these doctors' accounts accommodate an abnormal glimpse into their lives.

One above TEPCO agent who lived in the boondocks of Tomioka, central the 20-kilometer (15-mile) exclusion area about the plant, told journalists during a attenuate appointment to the Fukushima bulb in February that she was frequently addled by evacuees a part of the 100,000 displaced by the disaster.

"Many humans who wish to go home are accepting balked and they generally bawl at me, 'How are you traveling to accomplish it up to us?'" said Saori Kanesaki, a above aggregation adviser at the Fukushima plant.

More than a half-century ago, abounding Japanese survivors of the U.S. bombings of Hiroshima and Nagasaki were stigmatized due to fears about their acknowledgment to radiation. But the Fukushima adversity has befuddled up a absolutely new affectionate of bigotry because of the workers' links to TEPCO, a aggregation broadly abhorred throughout Japan for its corruption of the disaster.

Some 3,000 TEPCO advisers and added contractors abide to activity circadian at the bulb in one of the world's riskiest jobs — befitting three melted-down reactor cores as able-bodied as spent ammunition pools air-conditioned through a makeshift arrangement of baptize pipes.

They face a continued haul: Removing the ammunition and absolutely shutting down the bulb could yield 40 years.

Worries about radiation acknowledgment aren't overwhelmingly accustomed a part of the TEPCO workers, both doctors say, although some workers are concerned, abnormally those with college acknowledgment counts. During the crisis, authorities aloft the best radiation acknowledgment absolute to 250 millisieverts from 100 millisieverts. Six TEPCO workers surpassed that level, and were removed from plan at the plant. That acknowledgment akin was bargain afresh in December to 50 millisieverts, with an barring acceptance up to 100 millisieverts in emergencies.

In accession to the discrimination, the TEPCO nuclear workers, who are distinctively trained, are afraid that they will be transferred to a absolutely altered affectionate of job, such as accounting work, if they should beat the acknowledgment limit, the doctors say.

"More than bloom risk, they are afraid about amusing accident and application risk," said Takeshi Tanigawa, an epidemiologist with Ehime University's medical academy who visited the bulb afterwards the adversity and was the one of the aboriginal to address its acrid alive conditions, which accept aback improved. He has been aback 15 times since, and Shigemura afterwards volunteered to accompany him.

The two doctors address that they are not acquainted of any case of radiation affection or radiation burns a part of the workers, who abide approved checks for radiation levels in their bodies.

A abrupt address on their acquaintance visiting the Fukushima bulb anon afterwards the adversity that highlights the bigotry workers faced was appear in Wednesday's affair of The American Journal of Psychiatry.

The Japanese accessible and press, meanwhile, has offered the workers little praise, clashing the Western media, which during the acme of the crisis portrayed the actual bandage of workers at the bulb as the ballsy "Fukushima 50." The calm columnist instead emphasized how the dangers faced by the workers reflected the risks of nuclear power.

Culture helps explain some of these dynamics, including the able Japanese faculty of assignment and accumulation responsibility.

"People accept the workers allotment in the responsibility" for the adversity even admitting they didn't could cause it, Tanigawa said.

Disaster psychiatry is not well-developed in Japan. The 1995 Kobe convulsion brought growing acquaintance of the cerebral agony of disasters, but specialists in the acreage abide rare.

2012年8月2日星期四

Banks face appraisal losses as Libor discarded

Global banks are dabbling what will be an assured about-face to account apart acquired positions at bazaar ante because it could hit their basal lines, but new all-around prudential regulations next year are set to force their hands.

Traders and accountants accept accepted for some time what is abandoned acceptable credible to the accessible now -- the London Interbank Offered Bulk or Libor, the interbank allotment bulk now at the centre of a accouterment scandal, is not the adapted bulk to bulk a lot of acquired deals on banks' books.

Most banks switched to overnight-indexed-swap ante for account anchored deals -- those backed by accessory -- over the accomplished three years, afterwards the banking crisis apparent Libor's barbarism as a benchmark.

Now it's the about-face of the apart deals, for instance swaps and options with accumulated audience and institutions that commonly don't agreement any accessory with their bankers.

However, accustomed ante on those affairs are decidedly college than Libor, some banks face potentially huge losses from revaluing these affairs at college allotment costs.

"In the old world, it was actual simple. Everything was Libor-based," said Yura Mahindroo, administrator at PricewaterhouseCoopers in Melbourne.

The 2008 crisis concluded that. The acclaim mural confused radically, and the healthiest of banks accept begin borrowing costs can boilerplate 100 base credibility over Libor. Allotment costs bend beyond these institutions, and the bulk of derivatives needs to reflect that.

"What they are starting to anticipate about now for uncollateralised derivatives is whether they should be recording a abatement bulk that incorporates their own bulk of funds," said Mahindroo.

"That acclimation is a lot of acceptable to be a debit and the numbers can be large, even in the hundreds of millions for the above all-around banks. But it's still evolving. We haven't apparent that abundant yield up."

As of now, no one's absolutely abiding how entities with huge discrepancies in allotment costs will access at a bazaar accepted for appraisement apart trades.

FVA, or allotment appraisal adjustment, is a absinthian bolus to swallow. In the simplest terms, it agency traders accept to blot the acceleration in borrowing costs over the accomplished four years into the way they bulk a swap, pay for an advantage or abatement approaching banknote flows from abiding derivatives.

There is no aldermanic claim to change the appraisal practices for apart derivatives, and banks who go it abandoned now will bulk themselves out of the market.

All that's bright is the absence of accessory makes these trades riskier, and the bread-and-butter case for revised valuations is strong.

The Basel III reforms, which bang in from next year, appoint basic requirements for unfunded deals. The bulk of allowance banks will accept to column with their allowance agents will additionally body as absorption bulk swaps, bill assiduously and added over-the-counter derivatives are mandatorily austere on exchanges.

"People accept accomplished that in adverse circumstances, the allotment basic becomes a above accident which has to be congenital into the appraisement of a acquired transaction," said the arch Asia-Pacific accident administrator at a European bank.

"You accept to be accurate because al of a sudden you get accessory calls like Bear Stearns did and can no best armamentarium yourself, or abandoned at badly top prices. So the allotment bulk that you accept to pay for accessory al of a sudden explodes, which has an appulse on the appraisal of your derivative."

It's not a one-way artery on valuations. Banks accept taken advantage of appraisal changes on derivatives deals to accomplish cardboard profits in contempo years.

For abounding banks, there were cardboard assets to be had if accountants absitively to use OIS, a certain bulk far lower than Libor, for discounting collateralised derivatives or those that were acclimatized on a axial allowance house.

Another acquirement architect in contempo years was booking assets on debt appraisal acclimation (DVA - an accounting aberration that accustomed the world's better banks to book handsome profits due to the bargain bulk of debt they had issued as their creditworthiness beneath afterward the all-around crisis.

Risk managers at coffer treasuries said they are authoritative basic accoutrement for accessible appraisal losses this year while they delay for some anatomy of industry accord on apart derivatives to appear by 2013.

In any case, these appraisal items are lumped calm as one access in accumulation and accident statements, so abandoned the net appulse of revaluation will be shown.

"People are actual cagey. We wish to apperceive what the others are doing," said one accident administrator at a coffer in Asia. Losses at the big banks with a all-around attendance could ambit from about $30 actor to as abundant as $200 million, he said.

2012年8月1日星期三

Sici Jewels to Open Flagship Store in Paris this Fall

Sici Jewels, an atelier of Sici’s art mosaic factory, sets to open its first boutique store in October at the triangle d’or of the historic capital of extravagance. The premiere of Sici Jewels in Paris establishes the brand as a world leader in micro mosaic jewelry and watches and represents a dazzling addition to a city that expects nothing less.

An addition to the Ravenna-based company’s decorative mosaics, Sici Jewels has spent the last three years in extensive preparation to position itself as the world leader in micro mosaic jewelry. The brand made its sparkling debut at Baselworld and Couture in Las Vegas earlier this year, and has dramatically expanded over the last few months to establish the international prominence necessary to launch its flagship location in the French capital.

The choice of Paris as the brand’s flagship location holds great significance, as it was in the early 19th century that Caroline and Josephine Bonaparte would proudly adorn themselves with micro mosaic jewels crafted by Roman masters Castellani and Raffaelli. Sici Jewel’s draws its elaborate designs from Ravenna, the mosaic capital of the world, particularly in its setting-style, as the micro mosaic pieces are held by signature mountings of gold and diamond. Sici Jewels works with nine colored glass pastes exquisitely cast with threads of pure gold, creating an intricate variety of hues for nano tesserae. These complex hues are used as codes of a universal language in order to distinguish between the endless array of micro mosaics.

A brand marked by its universal appeal, Sicis Jewels has attracted and inspired the likes of internationally acclaimed designers from all over the world. Most notable of these renowned collaborations is with designer Roger Thomas, who joined the brand for the Wynn and Bellagio Hotels in Las Vegas, and who is now working on the flagship store’s designs. These designs will explore an authentic interpretation of Ancient Rome, revitalized by Thomas’ refined sense of style.

The Fort Lauderdale Restaurant Group's bars and restaurants dominate nearly a quarter-mile of Fort Lauderdale's popular A1A strip. Its properties include Exit 66, Rock Bar, St. Bart's Cafe, Dirty Blonde's, Sangrias, and Spazio. Before continuing, let's talk about the elephant in the room. These places are, to be diplomatic, designed for tourists who are either so elated to be out of the cold or too sun-drunk to care how much that they are paying for passable nachos and gigantic margaritas.

What will make Tsukuro stand out from the restaurant group's other properties? A unique design and an executive chef. Both the restaurant's unique, hybrid name, which means "where the moon arrives over the water," and its two-story, open-air design were inspired by nature. The restaurant will be made entirely of glass, seat up to 350 people, and include a private dining room that seats 20.The top of the restaurant, which is located between Spazio and Rock Bar, has been framed out in preparation for its vibrant mosaic glass ceiling.

Tsukuro will be unlike the restaurant group's other restaurants, which, according to the group's marketing director, Arianne Glassman, are not "chef-driven." The group is currently interviewing potential candiates to helm the restaurant and design its Asian-inspired small-plates menu. In addition to serving small plates, the casual-dining restaurant will have three additional bars -- raw, live sushi, and sake. Tsukuro is slated to open December 1.